Privacy Policy | Dr Matthew Balerdi

Note: This privacy policy is provided as a template and should be reviewed by a qualified legal professional to ensure full compliance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

This website is operated by Dr Matthew Balerdi, a Consultant Imaging Cardiologist trading as Rookery Healthcare. We provide private cardiology services across Hull (Spire Hull & East Riding Hospital), Scunthorpe (Inspire Health), and Grimsby (Illumina Diagnostics).

Our website address is: https://drmattbalerdi.co.uk

What Data We Collect

We may collect the following personal data when you use our website:

Contact Form Submissions

When you submit our contact form, we collect:

Your name
Email address
Phone number
Preferred clinic location
Your message or enquiry

Analytics Data

We use Google Analytics to collect anonymised data about how visitors use our website. This may include your IP address (anonymised), browser type, device information, pages visited, and time spent on the site. This data is used solely to understand how our website is used and to improve the user experience.

How We Use Your Data

We use your personal data for the following purposes:

To respond to your enquiries submitted through the contact form
To arrange and book appointments at our clinic locations
To communicate with you about your care or requested services
To analyse website usage and improve our online services

Legal Basis for Processing

We process your personal data on the following legal bases under the UK GDPR:

Consent: When you submit the contact form, you consent to us processing your data to respond to your enquiry. You may withdraw consent at any time by contacting us.
Legitimate interest: We have a legitimate interest in understanding how our website is used (via analytics) to improve our services and online presence.
Contract: Where processing is necessary to fulfil an appointment booking or respond to a service request.

Data Sharing

We do not sell, rent, or trade your personal data to third parties.

We may share your information with the following parties where necessary:

Clinic partners: Spire Hull & East Riding Hospital, Inspire Health (Scunthorpe), or Illumina Diagnostics (Grimsby) for the purpose of arranging your appointment.
Google Analytics: Anonymised usage data is processed by Google. See Google's Privacy Policy for more information.
Netlify: Our website is hosted on Netlify, which may process limited technical data. See Netlify's Privacy Policy.

Cookies

Our website uses cookies to enhance your browsing experience and to collect analytics data. The cookies we use include:

Essential cookies: Required for the website to function correctly, such as remembering your preferences.
Google Analytics cookies: Used to collect anonymised information about how visitors use our website (e.g. _ga, _gid). These help us understand visitor behaviour and improve the site.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.

Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct any inaccurate or incomplete data.
Right to erasure: You can request that we delete your personal data, subject to any legal obligations we may have to retain it.
Right to restrict processing: You can ask us to limit how we use your data.
Right to data portability: You can request your data in a structured, commonly used format.
Right to object: You can object to processing based on legitimate interest.
Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details below. We will respond to your request within one month. If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Data Retention

Contact form submissions are retained for as long as necessary to respond to your enquiry and for a reasonable period thereafter for record-keeping purposes, typically no longer than 12 months. Analytics data is retained in accordance with Google Analytics' default retention settings. If you request deletion of your data, we will action this promptly, subject to any legal obligations.

Contact Us About Your Data

If you have any questions about this privacy policy or wish to exercise your data protection rights, please contact us:

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.